OUR PROCESS

We give every home the attention it deserves—regardless of size or price.

Our job is to elevate your property and position it to win in today’s market. From the initial walkthrough to final negotiations, we bring a high-level approach designed to highlight your home’s strengths and help you walk away with the strongest possible return.
Here’s a look at how we do it—start to finish.

See Our Marketing   Need to Buy Too?

01  |  Seller Strategy Session

Our journey begins with a discovery-based meeting to understand two things:  your goals and how to best position your home in today’s market. We’ll sit down to talk through your motivation and what a successful sale looks like to you. Then, we’ll walk the property together so I can assess what buyers will notice—both the highlights and any potential hurdles. 

From there, I’ll outline a marketing plan to maximize your home’s exposure and attract serious buyers—at the highest possible price and with the best terms. 

02  |  Pricing

We'll walk you through the details of our different pricing strategies. With your goals in mind, we'll put our heads together to figure out which strategy is right for you.

03  |  Pre-Listing Prep

Before we go to market, we’ll work with you to make sure your home looks its absolute best. From expert staging advice to recommendations on simple updates that add value. Our goal is to highlight your home’s strengths and create a welcoming, memorable first impression for buyers.

04  |  Promotion

We'll create the most compelling content about your home and distribute it properly. We use advanced strategies on YouTube, Facebook, and Instagram, to target the people who are most likely to be interested in your home.

05  |  Offers & Negotiations

Once offers start coming in, I’ll help you navigate them with confidence. We’ll review each offer together—not just the price, but the terms, contingencies, and buyer qualifications. My role is to protect your best interests while guiding you through smart counterstrategies, ensuring you stay in control of the process.

The goal: secure the strongest offer with the best possible terms, while keeping your priorities front and center.

06  |  Contract to Close

With an accepted offer in hand, I’ll manage the details to keep us on track. From inspections and appraisals to buyer financing and legal paperwork, I’ll coordinate with all parties to ensure a smooth transaction.

You’ll stay informed every step of the way as I work to anticipate issues before they arise and resolve them quickly if they do. I’ll be by your side all the way to the closing table—and even beyond.